BLACKWEEK IS CAMPAIGN 

CREDIT: Executive Producer  | Production Manager   

Client: Hero Media + Blackweek Inc. 

BLACKWEEK IS CASE FILM  

CREDIT: Executive Producer  | Production Manager   

Client: Hero Media + Blackweek Inc. 

BLACKWEEK IS | 2025 Campaign + Case Study

For BLACKWEEK’s second year, the “BLACKWEEK IS” campaign was created to define the platform through the voices, energy, and community that make it what it is. Rather than simply promoting a conference, the campaign positioned BLACKWEEK as a cultural movement and gathering place where advertising, business, technology, entertainment, and culture intersect.

As Executive Producer and Production Manager, I led the production of the campaign from concept through execution, bringing together creative, talent, production, and post-production teams to translate the BLACKWEEK brand into a dynamic visual story.

Following the 2025 conference, we extended that narrative through the BLACKWEEK Case Film, capturing the scale, energy, programming, partnerships, and cultural impact of the week. Together, the campaign and case study tell a complete story: “BLACKWEEK IS” defined what the platform stands for, while the case film demonstrated what we brought to life.