BLACKWEEK 2024- Inaugural Year | Conference 

CREDIT: Executive Producer  | Production Manager   

Client: Hero Media + Blackweek Inc. 

BLACKWEEK | Executive Producer

BLACKWEEK is a culture-driven marketing conference and economic forum bringing together leaders across advertising, media, technology, entertainment, and business to explore the power and economic impact of diverse audiences.

As the founding Executive Producer, I led production for BLACKWEEK’s inaugural two years in New York City, helping build the experience from the ground up and scale it into a multi-day cultural platform. I oversaw end-to-end production strategy, budgets, venues, vendors, programming logistics, talent, activations, and cross-functional teams, translating an ambitious vision into a dynamic experience for thousands of attendees, speakers, partners, and brands.