BLACKWEEK 2025

CREDIT: Executive Producer  | Production Manager   

Client: Hero Media + Blackweek Inc. 

BLACKWEEK 2025 | Expanding the Platform

For its second year, BLACKWEEK returned to New York City bigger and more ambitious, expanding beyond the core conference into a broader celebration of culture, creativity, and emerging talent. As Executive Producer, I led the production and expansion of the multi-day experience across Spring Studios and additional NYC venues.

2025 introduced BLACKWEEK Films, extending the platform into film and storytelling through curated screenings and conversations, alongside the BLACKWEEK Debut Music Series, which created a stage for emerging and established artists, including a headline performance by Amber Mark at Joe’s Pub.

The expanded program brought together 150+ speakers and leaders across advertising, entertainment, media, technology, music, film, and culture. Across the conference, off-site programming, partner activations, screenings, and live performances, I oversaw the teams, venues, budgets, vendors, talent logistics, and production infrastructure required to bring an increasingly ambitious BLACKWEEK ecosystem to life.